About Us

Vision, Mission and Corporate Values

Vision

To be the financial institution of choice that focuses on micro, small, and medium businesses with trusted and professional service.

Mission

To empower the community by providing opportunities and supports to succeed in the micro, small and medium business sector through the use of digital technology.

Corporate Values

The Sampoerna Way

The Sampoerna Way is a set of values established to provide a guideline for each party working within the Sampoerna organization. The Sampoerna Group believes that every individual within the organization plays a central role as the organization’s most important resource. Sampoerna Way has been developed from this conviction that to be able to succeed in competition and achieve the goals of the organization, it takes people of strong characters that uphold a set of certain values.

identifying in these core values will:
  • Guide in determining the proper or appropriate desired action
  • Determine which value ??should be followed in full commitment
  • Compensate limitations in self-restraining, and
  • Assist in achieving the vision and sustainability of organization

The Sampoerna Way consists of six Core Values separated into 2 philosophies, namely Anggarda Paramita and the Three Hands Philosophy:

Anggarda Paramita, from the ancient language of Sanskrit, can be translated to “Towards the Excellence”, reflecting a ceaseless effort to be the best as a way of life. A tireless struggle to achieve perfection, which is integrally linked to all aspects of the organization management. The first philosophy consists of two core values, namely:

  1. Meritocratic System (Appreciation toward work result/ performance and contribution)
    Meritocratic System or performance-based system is a system that rewards and provides opportunities for individuals according to their competence and achievement in attaining the objective of the organization. In business, this system sets individual performance and competence forward to ensure the organization to achieve their common goals. Some characteristics of Meritocratic System are:

     
    • Individual is  assessed fairly based on their performance and contribution
    • Strong desire to do the best
    • Modesty and openness to learn from others (“Being ashamed is not because of not knowing but because of not learning”); avoid any intellectual arrogance
    • Ability to synergize between strategic plan and detailed implementation plan
    • Performance-oriented; ensure timely implementation and satisfactory results
    • Having no attitude such as “Trust me, I know what you want, let me do my job”
    • Discipline and focus
    • Equal opportunity for everyone to optimize the potential and contribute their aspirations
    • Job appointment based on performance, potential, ability, commitment and knowledge
       
  2. Requisite Organization (Management systems, processes and ways of working in a well-planned and controlled manner).
    This core value is adapted from “Requisite Organization” by Jacque Elliots, which broadly explains that any organization must be able to establish environment in which each party can work together effectively and optimally. It also outlines the core value that the objective of the organization shall correspond to the ability of its employees so as to achieve the organizational goals (perfection). Some characteristics of a “Requisite Organization” are:

     
    • Challenges at work that meet the individual’s ability
    • Strong sense of belonging to each other
    • Loyalty and trust
    • Best service with minimum expense
    • Clear target and business parameter setting
    • Do what must be done to achieve success
    • The authorized party is responsible for the expected results
    • Fairness, equality and consistency
    • Maintain open communication channels

In principle, this philosophy states that by working in a “win-win-win” scheme, all three parties shall establish a mutually beneficial relationship. For the Bank’s business, the three parties can be interpreted as the Bank’s organization, business partners, and customers. This philosophy is further divided into four core values, namely:

  1. Teamwork & Flexibility
    In doing business, cooperation between employees and employers is imperative. It might sound easy, yet it takes a stance to put common interests above personal concern. Some characteristics of the “Teamwork & Flexibility” are:

     
    • “We” instead of “I” way of thinking
    • Collectively determine the success of organization and jointly responsible for any failure
    • One unit will be better than the combination of various parts
    • Deliberation to achieve a concurrence
    • Willingness to be assigned for the achievement of both the organizational goals and individual development
       
  2. Respect
    Respectful behavior both inside and outside the organization is required from each individual. Consistency to this attitude will make us appreciative to one another within the organization while paying attention to the chain of command. Some characteristics of respect are:

     
    • Treating others with a sense of appreciation and respect
    • Zero tolerance for  any form of discrimination
    • Finding the best solution (win-win way out) in all matters
    • Recognizing the value of local culture and customs
    • Contribution to the community
    • Building the nation
       
  3. Integrity & Ethics
    Integrity can be simply defined as consistency amongst the promoted values, the actions taken and the results achieved. In relation to ethics, integrity can be translated as being honest and accurate as reflected from a person’s actions. Integrity develops within a person (internally), while ethics is more of an external rule of conducts. As a corporation in banking industry, we must develop and maintain the trust with external environment such as customers, suppliers, and governments, NGOs, and the like; believing that each party shall play their own role in accordance to the applicable regulations. In practice, integrity and ethics can be seen in the following characteristics:

     
    • Doing the right thing
    • Being honest in the way of thinking and action
    • Unselfish
    • Strong work ethic
    • Provide constructive opinion
    • Loyalty to the organization
    • Compliance to law and regulation
    • Being a responsible corporation as part of the community
    • Being objective and honest in business operations and in interaction with others
    • Ability to build and maintain a sense of mutual trust and confidence in each other
       
  4. Community
    Community is one of the stakeholders of the Company that can determine the direction of the Bank’s long-term business. Being profitable is not the only goal of the Company; it also includes making a valuable contribution to the surrounding community by:

     
    • Being a good member of the community and a responsible organization
    • Committed to build the nation
    • Setting an example for others